Key accountabilities and decision ownership

[max 5]:

Market Research:

· Understand customer needs, preferences, and pain points

· Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)

· Gathering data on market trends, competitor propositions and industry dynamics.

Value Proposition Design:

· Based on customer insights/needs, design the proposition

· Define benefits and advantages

· Create unique differentiation

Market Testing:

· Test proposition in the market with customers

· Conducting POC’s and fine tuning propositions

· Support in market development and assist sales in selling the first few units in market

GTM Design

· Working with sales in defining channels to market

· Work with marketing in designing campaigns to drive the required demand

· Overall responsible for the revenue and market share growth of SME segment

· Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts

· Internal and External stakeholder engagement and partner management related to growth of segment

 

Core competencies, knowledge and experience [max 5]:

· Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions

· Business Acumen and data-driven

· Analytical Thinking and Problem Solving

· In depth understanding of segmentation strategies and proposition management

· Demonstrated ability to lead cross-functional teams

Must have technical / professional qualifications:

· Matric

· 3 Year Business Degree or related industry

· Business post-graduate degree or diploma an advantage

· 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing

· ICT or financial services experience essential

Budget owned: Not Applicable