Job Title
Sales Representative
Employment Type
Full Time
3 to 5 years
Job Published
10 May 2023
Job Reference No.

Job Description

Main purpose of the Job:

To ensure current customers have the right products and services, identify new markets and customer leads, and identify prospective customers.


  • Qualification in Sales and Marketing
  • Degree/ND in Food Technology or equivalent Knowledge & Experience
  • Achievement focus
  • Planning and organising ability
  • The energy to drive service excellence
  • Emotional intelligence, integrity, flexibility, resilience, accountability, and innovative thinking


  • Minimum of 3 - 5 year’s sales experience preferably within FMCG
  • Basic cooking ability – demos and presentations to customers
  • Able to conduct formal presentations and communicate effectively
  • Extensive customer relationship skills
  • Valid Driver’s license is essential and flexible to travel

Key Responsibilities:

  • Plan sales calls to ensure a value-added approach
  • Learn and apply customer classifications
  • Plan on building market share across all categories
  • Drive and achieve ingredients volumes/ budget
  • Drive and achieve casings volumes / budget
  • Drive and achieve FHG merchandise and equipment volumes/ budgets
  • Conduct weekly demos, and casings tests at platinum target customers
  • Build on and research product and industry knowledge
  • Work on promotional activity as per guidelines required
  • Build customer relationships and ensure service effectiveness
  • Analyse competitor activity and market trends and feedback on market intelligence
  • Submit weekly sales and ADAPT reports by the required deadline
  • Proactively look for new business and market opportunities
  • Manage sales administration and other duties as required
  • Deliveries carried out to company standard where appropriate
  • C-Track in line with company standards
  • • Ensure that stock levels are monitored