Job Title
Pay Per Click Specialist
Employment Type
Full Time
1 to 3 years
Job Published
30 November 2021
Job Reference No.

Job Description

The purpose of this role is to generate leads for the business. (Also build brand awareness)

Focus on both Business to Customer and Business to Business acquisition strategies

You will be working on both strategy and the execution of building out an expert performance marketing capability

What you will be doing:

  • Moving clients through the funnel, ultimately converting into leads & sales.
  • Leveraging paid media channels to ensure we can effectively and efficiently grow our business.
  • Testing new markets and new marketing channels
  • Experimenting with channels, messaging & audiences to optimise acquisitions and conversion rates and
  • Working cross-channel to optimisation campaign performance to drive companies core KPI’s. Channel mix (Google Ads, Facebook/Instagram and any platforms where leads can be generated)
  • Working with Product Marketing team to provide feedback loops on post campaign analysis (ad performance)
  • Reporting back to Management on performance and pacing against our quarterly targets

Requirements Google:

  • Able to set up Google Ads accounts in form of Google Search, Google Display, Youtube, etc. including new beta features such as Google Performance Max
  • Able to source relevant keywords via KW Planner Tool plus draft compelling ad copy
  • Have Google Ads and Google Analytics certifications via Google Skill Shop Academy
  • Have the ability to operate Google TAG Manager and set up conversion tracking
  • Able to troubleshoot conversion tracking issues
  • Set up eCommerce tracking and goals in Google Analytics
  • Able to Increase conversion rate through choosing suitable bidding models, keyword analysis, and optimize the account quality scores
  • Able to report on KPI’s and working with Google Datastudio
  • Able to increase conversion rate through choosing ideal bidding models, keyword analysis, and optimizing the account quality scores
  • Good with time management
  • Able to work without supervision and be pro-active

Requirements Social Paid Ads:

  • Able to set up and optimise Facebook/Instagram & LinkedIn
  • Set up custom audiences and conversion tracking
  • Same tracking/reporting requirements as for Google Ads
  • Facebook Blue Print certificate a plus

What you should have:

  • Google certifications
  • Minimum 1+ years experience as a Pay Per Click campaign manager with proven track record of success
  • Agency Experience
  • Experience working in Google Ads and Facebook Business Manager
  • Strong data analysis skills
  • Google sheets/Excel power user
  • Google Analytics Experience