Candidates

Candidates

Job Title
Digital Marketing Manager
Employment Type
Full Time
Experience
2 to 5 years
Salary
Negotiable
Job Published
30 November 2021
Job Reference No.
865360814

Job Description

To manage, plan, develop, and implement the overall digital marketing strategy and online presence for the Group.

MINIMUM REQUIREMENTS:

  • Matric
  • Digital marketing qualification
  • 2+ years’ experience in digital marketing

RESPONSIBILITIES:

  • Data-driven strategy development, targeting specific customer segments with respective channels, with clear objectives for each channel and informed channel investment prioritization.
  • Build digital marketing roadmap
  • Responsible for seamless customer experience across all digital channels/touchpoints of customer experience lifecycle
  • Ensuring effectiveness of all digital marketing initiatives are measured and reported
  • Drive strategic Digital Thought Leadership across the business, ensuring opportunities are well understood by the team, divisions, and senior leaders within the business
  • Data responsibility within marketing for Group
  • Drive strategic digital thought leadership across the business, ensuring opportunities are well understood.
  • Oversee third party integrations on channels
  • Contribute to the marketing automation strategy
  • Drive ongoing innovation in digital space
  • Overall Management of agencies
  • Overall Management and development of influencer programs
  • Management of POPIA in Digital Marketing

Skills

Industries