Traditionally, the emphasis in the recruiting process has been on the candidates’ efforts to impress the recruiter. Nowadays, though, the approach is a more balanced one, particularly when there is stiff competition for the best talent.
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The Meaning & Importance of Candidate Experience
Recruiters now understand that they too need to impress, and so the concept of candidate experience is now front and centre. Keep reading the blog as we reveal the significance of candidate experience in the recruitment process.
What is Candidate Experience?
Candidate experience is essentially the term used to describe the way in which candidates perceive and react to the various stages of recruiting. What impression is the company making on the candidate? Is the recruiter ensuring that the company is coming across as one that the candidate absolutely must work for? Companies spend a lot of time branding and marketing themselves for potential customers. The concept of candidate experience asserts that they should do the same in order to attract the kind of talent they want working for them.
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Why is Candidate Experience Important?
If you have a wealth of good applicants all competing furiously for a particular post, then the candidates’ experience may appear less important. When it really becomes crucial is when you are recruiting for those core positions that require the best talent from a limited pool. However, no matter what you are recruiting for, or the depth and quality of the talent pool, a good recruiter knows that the interview process is an opportunity to put the company’s best foot forward, to make a favourable impression and make sure that the best candidate will want to stick around on the basis of his/her experience.
It’s more than just a matter of interviewer-candidate relationship too. Companies need to pay careful attention to the environment they provide for their employees. Current and past staff will talk and your reputation as an employer will often rest on what they say about their experience. That feedback is likely to play a major role in your shortlisted candidates’ decisions. By making candidate experience a big part of your recruitment and corporate PR, you will strengthen your brand, build a great reputation and attract the best talent.
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Tower Group is one of Durban’s top recruiting agencies. For more information on how to attract and retain the best talent, contact us.
